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Writer's pictureLee Ward

How Automation Direct Mail Can Help Your Business

Direct mail is a proven marketing channel that helps businesses connect with consumers. While it may seem old-school, a clever direct mail campaign can boost sales and generate ROI at the same time. It is now more affordable and has become more efficient thanks to modern printing and mailing services.



Combined with a solid marketing campaign, a direct mail campaign can be one of the best ways to increase customer engagement and build brand recognition.

The benefits of using direct mail can outweigh the costs. For example, a recent study found that direct mail has an ROI of over 33%. With state-of-the-art printing and mailing services, low-quantity direct mail can now be sent in the blink of an eye. A clever direct mail campaign can also be used to track and measure campaign results. Using a CRM system to create a customer list is one way to achieve this. Using an automated emailing service is another.


A good quality direct mail campaign can make your company stand out from the crowd. In fact, the company has a large inventory of industrial automation products such as sensors, motors, and circuit protection. Moreover, they ship most items in less than two business days for free. Some of their best-selling products come with a 30-day money-back guarantee. To top it all off, they offer free award-winning in-house technical support. If you're looking for a one-stop-shop for all of your industrial control needs, check out AutomationDirect.


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